MILLION TREES NYC
How to get New Yorkers to buy in to something? Make them the center of it. I'm In. The campaign to plant a million trees reached its goals two years ahead of schedule, and the symbol is in continued use for NYC Parks' street tree program.
Agency: Infinia Group
Creative Director: Marc Hohmann
Citywide out-of-home campaign
Proposals for brand extensions
Continued Parks Department usage
FEATURED BRAND IDENTITIES
Emily GallagherBrand Identities
Brett JohnsonBrand Identities
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