ABOUT THE BRAND

milliontrees@2x

How to get New Yorkers to buy in to something? Make them the center of it. I'm In. The campaign to plant a million trees reached its goals two years ahead of schedule, and the symbol is in continued use for NYC Parks' street tree program.

AGENCY: Infinia Group
CREATIVE DIRECTOR: Marc Hohmann

BRAND IN USE

milliontrees-banner@2x
milliontrees-subway1
milliontrees-station
milliontrees-taxi
milliontrees-apples
milliontrees-Spike2
milliontrees-sidewalk3

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