PHILIP LEFF

ABOUT THE BRAND
milliontrees@2x

How to get New Yorkers to buy in to something? Make them the center of it. I'm In. The campaign to plant a million trees reached its goals two years ahead of schedule, and the symbol is in continued use for NYC Parks' street tree program.

AGENCY: Infinia Group
CREATIVE DIRECTOR: Marc Hohmann

BRAND IN USE
milliontrees-banner@2x
milliontrees-subway1
milliontrees-station
milliontrees-taxi
milliontrees-apples
milliontrees-Spike2
milliontrees-sidewalk3

CONTACT philip@philipleff.com   FOLLOW Facebook / Instagram / LinkedIn / Strava
©2025 PHILIP LEFF