HACIENDA DE LEYENDA

A name born from cheeky banter at a Mexican-led Burning Man camp is elevated in the Modernist spirit in the identity for this luxury retreat which began in the Catskill Mountains of New York and expanded to the Sierra Nevadas of California.

The brand was further complemented by the development of a custom typeface derived from the lettering of the logo.

Agency: Haut Studio
Creative Director: Conor Hautaniemi