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EMILY GALLAGHER
FOR STATE ASSEMBLY

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How do you defeat a 48-year-incumbent legislator considered to be unbeatable? Not with politics- as-usual, and certainly not with design-as-usual. Like Emily, her brand was bold enough to stand out from the crowd, yet serious enough to deliver a detailed strategy and message of political change.

As the COVID-19 pandemic upended the traditional in-person campaigning strategy, the brand proved resilient enough to adapt to a digital-first world, helping power Emily to a victory described as "difficult to overstate the magnitude of."

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FEATURED BRAND IDENTITIES

Brett JohnsonBrand Identities

PROVENANCE.BIOProject type

HACIENDA DE LEYENDAProject type

Black Fox CoffeeProject type

Agent AProject type

ARJUNA.AGProject type

Million Trees NYCProject type

VARIOUS MARKSProject type

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