EMILY GALLAGHER
FOR STATE ASSEMBLY
How do you defeat a 48-year-incumbent legislator considered to be unbeatable? Not with politics- as-usual, and certainly not with design-as-usual. Like Emily, her brand was bold enough to stand out from the crowd, yet serious enough to deliver a detailed strategy and message of political change.
As the COVID-19 pandemic upended the traditional in-person campaigning strategy, the brand proved resilient enough to adapt to a digital-first world, helping power Emily to a victory described as "difficult to overstate the magnitude of."
FEATURED BRAND IDENTITIES
Brett JohnsonBrand Identities
PROVENANCE.BIOProject type
HACIENDA DE LEYENDAProject type
Black Fox CoffeeProject type
Agent AProject type
ARJUNA.AGProject type
Million Trees NYCProject type
VARIOUS MARKSProject type