ABOUT THE BRAND
How do you defeat a 48-year-incumbent legislator considered to be unbeatable? Not with politics- as-usual, and certainly not with design-as-usual. Like Emily, her brand was bold enough to stand out from the crowd, yet serious enough to deliver a detailed strategy and message of political change.
As the COVID-19 pandemic upended the traditional in-person campaigning strategy, the brand proved resilient enough to adapt to a digital-first world, helping power Emily to a victory described as "difficult to overstate the magnitude of."
BRAND DEVELOPMENT
BRAND IN USE
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