ABOUT THE PROJECT

How can New York become a more affordable, equitable, and sustainable city for all of its citizens? How can local elected officials be deliver on running a city that lives up to all of it's imagination? Abundance New York has some ideas.

With a logo defined by stacked, brash angles, and a color palette inspired by city lights at dusk, Abundance New York's brand exemplifies the spirit of a growing, dynamic city, and all of the possibilities that come with it. 

BRAND DEVELOPMENT