milliontrees-banner@2x

MILLION TREES NYC

milliontrees@2x

How to get New Yorkers to buy in to something? Make them the center of it. I'm In. The campaign to plant a million trees reached its goals two years ahead of schedule, and the symbol is in continued use for NYC Parks' street tree program.

Agency: Infinia Group
Creative Director: Marc Hohmann

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milliontrees-subway1
milliontrees-taxi

Citywide out-of-home campaign

Proposals for brand extensions

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street-tree-planting-im-new

Continued Parks Department usage

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Black Fox CoffeeProject type

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