milliontrees-banner@2x

MILLION TREES NYC

milliontrees@2x

How to get New Yorkers to buy in to something? Make them the center of it. I'm In. The campaign to plant a million trees reached its goals two years ahead of schedule, and the symbol is in continued use for NYC Parks' street tree program.

Agency: Infinia Group
Creative Director: Marc Hohmann

milliontrees-station
milliontrees-subway1
milliontrees-taxi

Citywide out-of-home campaign

Proposals for brand extensions

milliontrees-apples
milliontrees-sidewalk3
milliontrees-Spike2
street-tree-planting-im-new

Continued Parks Department usage

FEATURED BRAND IDENTITIES

Brett JohnsonBrand Identities

PROVENANCE.BIOProject type

HACIENDA DE LEYENDAProject type

Black Fox CoffeeProject type

Agent AProject type

ARJUNA.AGProject type

VARIOUS MARKSProject type

CONTACT philip@philipleff.com   FOLLOW Facebook / Instagram / LinkedIn / Strava / Twitter
©2019 PHILIP LEFF